Never mind the how
Article Abstract:
Steve Orchard, the operations director of the GWR Group, discusses about the two ineffective tools being currently used for audience measurement on commercial radio - the RajarEs diary methodology which is prone to human error, and meter technology which is still in the nascent stage. According to him a better gauge is to check whether people are buying whatever is being advertised.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
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Radio sets the standards
Article Abstract:
The services rendered by radio broadcasting for the public good are evaluated. As defined by Ofcom quality, social values, diversity, and range and balance are the key components followed by radio broadcasting industry to deliver a qualitative public service broadcasting.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
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Time to act on switchover
Article Abstract:
Progress towards fully digitalized broadcast TV spectrum is expected to lose its attractiveness soon if corrective action is not taken. The government must take a decisive action by declaring the analogue switch-off date and go digital.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
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