Mackey picked for key Resources role
Article Abstract:
Sarah Mackey is the new head of business development of BBC Resources, which is in the midst of restructuring. Under Bectu industrial actions, the BBC needs to cut 150 jobs and its marketing department has several redundancies. BBC Resources is exempt from BBC company wide policy.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2001
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Man of the people?
Article Abstract:
Gavyn Davies has been named the new chairman of the British Broadcasting Corporation Ltd. (BBC). He will be responsible for the preservation of the much-criticized BBC governors and for finding methods of improving the company's accountability with the public.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2001
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New best friends: The BBC now has a head of sponsorship, David Goldesgeyme. Although commercial rivals fear the worst - another hand in the advertising honeypot - the BBC insists only events, not programmes, will be sponsored
Article Abstract:
The BBC has hired David Goldesgeyme as head of sponsorship, a new role that may signal a general loosening of sponsorship and advertising rules for the BBC. The company insists that only events, instead of programs, will be sponsored, but the transfer to digital programming is seen as an opportunity for the company to begin program sponsorship.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2001
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