Testing times for TV brands
Article Abstract:
The Promax UK conference 2007 will showcase a wide variety of companies, reflecting the impact of marketing and branding on multiplatform broadcasting. The views of different brand experts and commentators from the broadcasting industry on grabbing the viewers' attention across different platforms are presented.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
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Channels begin reality TV battle
Article Abstract:
Television channels in the UK will be competing for viewers by heavily marketing their upcoming reality TV programs. Channel 5 will spend more than 500,000 pounds sterling to advertise "The Mole," and ITV will spend 350,000 pounds sterling on promotions for "Popstars."
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2001
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Making ITV4 appeal
Article Abstract:
Efforts of United Kingdom based Independent Television networkEs marketing teams in designing and producing indents to change the appeal of Independent Television 4 channel, to compete with the challenges set by Red Bee channel.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
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