Transnational cable channels in the Taiwanese market
Article Abstract:
The effect of media imperialism on host countries as most research to date has done, focused here is the influence of the importing countries on the domestication of cable programming of transnational cable channels. Overall, the purposes of the study are to reveal the strategy of domesticating transnational cable channels in Taiwan and analyze the domestication of transnational cable channel programming.
Publication Name: Gazette
Subject: Mass communications
ISSN: 0016-5492
Year: 2004
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The development of cable television in East Asian countries: A comparative analysis of determinants
Article Abstract:
A study on the country-specific factors that might influence the development of cable television in 10 East Asian countries is presented. The findings reveal that the penetration of cable television and the corresponding market structure, conduct, and performance in these countries vary tremendously.
Publication Name: Gazette
Subject: Mass communications
ISSN: 0016-5492
Year: 2005
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Localizing the global: Successful strategies for selling television programmes to China
Article Abstract:
Globalization of Asian markets has focused attention on the flow of western products into Asian Countries to manage global economics at a local level. The strategies employed from 1995-2002 by four television operators to access China's highly regulated mediascape are examined.
Publication Name: Gazette
Subject: Mass communications
ISSN: 0016-5492
Year: 2003
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