Virgin dumps chart for older music
Article Abstract:
United Kingdom's Virgin Radio is changing its format from top 40 to a more contemporary mix in an effort to reposition itself and appeal to the 30 to 40 year old listening audience. Research shows that 38% of the 30 to 40 years olds polled feel that enough radio stations play music from the 1970s, 1980s and 1990s, and 65% of those polled preferred music from these decades. Heading up the marketing initiative is John Pearson who was appointed chief executive of radio holdings within a year of Scottish Media Group PLC acquiring Virgin's parent, Ginger Media Group.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
ITN's headline act
Article Abstract:
When news trainee Stewart Purvis started at ITN in 1972, it supplied news to ITV twice a day. Twenty-eight years later Purvis is the chief executive, and ITN supplies news to ITV, Channel 4, Channel 5 and owns ITN News Channel, Euronews, a web service, and three radio stations.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2000
User Contributions:
Comment about this article or add new information about this topic: