Vision of a unified state
Article Abstract:
Article discusses a single ITV in the UK, which is slated to begin in 2003. Two other companies, Carlton Communications and Granada TV are slated to merge their advertising efforts, presently in control of all advertising across the 15 ITV territories. The article also provides additional market share information.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2000
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Svengali of pop
Article Abstract:
Former 'Spice Girls' manager Simon Fuller intends to turn his company 19 TV into a major player in the entertainment business and has hired Nigel Lythgoe of ITV as his controller. Fuller has several projects in development, including the television shows 'I Dream' and 'Pop Idol.'
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2001
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SwitchCo mounts 300m pounds sterling ad drive
Article Abstract:
SwitchCo, a United Kingdom government backed company, has started an advertising initiative to make people aware of the switch from analogue to digital systems by 2008. The advertisement campaign will cost approximately 300 million pounds sterling.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
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