Where's the car?
Article Abstract:
Ford Motor Co. is backing the launch of its new Ka saloon with an innovative, multi-million pound sterling TV advertising campaign through agency Ogilvy and Mather. The new commercial, called 'Travelogue', is designed to intrigue viewers by having no car shots in the sequence. Instead, a series of surreal images are used, including swarming bees and a ship tossing around in a storm. The commercial is directed by The Brave Film Co.'s Howard Grennhalgh.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1996
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Creative review
Article Abstract:
The Katie and Peter: Unleashed title sequence was done with a green-screen footage of the couple which was later treated with Fusion 5.2. The I'm a celebrity... Get me out of here! teasers were made with high-res plates of the rainforest which features the celebrities trying to attract attention through smoke signals and flares.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
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Roughcut
Article Abstract:
An editorial on the state of the TV commercial industry.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2003
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