Why green is a turn-off: eco-friendly broadcasting means persuading viewers to power-down
Article Abstract:
Broadcasters need to persuade their viewers to turn off their TV sets and set-top boxes after watching shows as a way to cut energy consumption.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
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Pitfalls of the American way
Article Abstract:
BBC's recent talks with Microsoft and Intel companies to deliver its programs to the widest possible audiences are detailed.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
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Share and share alike
Article Abstract:
A focus on the need of co-operation among the broadcaster in order to face the future challenges is presented.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
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