A giant killer in Silicon Valley: MIPS is a leader in chip-selling race

Article Abstract:

MIPS Computer Systems Inc is one of the semiconductor industry's leaders in the area of reduced instruction set computer (RISC) chips. MIPS licenses its microprocessor design to Motorola Inc, Intel Corp, HP and Advanced Micro Devices Inc; the number of computers that employ the MIPS RISC chip design fall behind only those that use Sun Microsystems Inc's design. MIPS has a unique business structure and strategy different from any other Silicon Valley chip maker, hardware manufacturer or software developer. MIPS licenses production and sales of its RISC chips to partners rather than manufacturing the product itself. The company receives royalty fees and eliminates the cost of fabrication plants. MIPS produces workstations and file servers for other computer makers who sell them under their own names, a practice that promotes widespread adoption of MIPS technology and avoids conflicts of interest.

Electronic computers, Innovations, Product information, Business planning, Forecasting, MIPS Computer Systems Inc., MIPS, RISC based computers, Financial Analysis Software, Company Profile, Semiconductor Industry, RISC, RISC processors, Reduced-instruction-set computers

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Ruling pummels Intel's stock

Article Abstract:

Intel Corp's stock plunged $12.25 to close at $97.75 on Apr 19, 1993, the day a Federal Court ruled that Advanced Micro Devices Inc (AMD) could market 486 clones. AMD's stock went up $3.875 to close at $28. The 486 chip accounted for most of Intel's $2 billion 1st qtr 1993 income. AMD's entry into the 486 market is expected to alter market dynamics, similar to what happened when AMD was allowed to market its own version of the 386 microprocessor. AMD eventually grabbed more than 50 percent of the 386 market. AMD officials say the company will immediately begin shipping its 486 clones, prior to the release by midyear 1993 of its clean-room version of the 486 that will not use Intel's microcode.

Computer peripheral equipment, not elsewhere classified, Securities, Advanced Micro Devices Inc., AMD, Compatibility (Computers), Compatible Hardware, Stock, Market Entry, Intel 80486 (Microprocessor)

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Intel target: customers' customers

Article Abstract:

Intel Corp is bypassing its own customers and appealing to end users in an advertising campaign that attempts to persuade them that the 80386SX microprocessor is much better than the 80286 microprocessor. Intel sells the chips to manufacturers, including IBM, who incorporate them into microcomputers. Industry insiders call the ad campaign 'of questionable ethics.' They believe it is an attempt to urge customers to stop buying the manufacturers' products. Intel, which is the exclusive producer of the 386SX chip, has licensing agreements with other chip manufacturers to produce the 286. Intel is paying $4 million for the campaign.

Customer service, column, Promotion of Product, Advertising (Industry)

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