Hard to believe, but the direct marketer Draft Worldwide will acquire the iconoclastic AG
Article Abstract:
In a move that may surprise the industry, the mega-marketer Draft Worldwide announced that it is acquiring a majority share in AG Worldwide, iconoclast Peter Arnell's brand strategy and ad agency. While Draft is known for hard-hitting sales pitches, AG is known for creating brand images seen to be glamorous and cutting-edge.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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Three big advertising agencies kick off a worldwide partnership
Article Abstract:
World's newest huge ad agency, the result of the merger of Leo Group, MacManus Group and Dentsu Inc., temporarily called BDM, announced its official name: the B Com3 Group. Roy Bostock, chief at MacManus, becomes chairman of the firm, which will have its headquarters at Leo's headquarters in Chicago.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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A long courtship ends as Deutsch, the last of the big independents, says yes to Interpublic
Article Abstract:
Deutsch Inc., the last large independent advertising agency, is finally being bought out by the Interpublic Group of Cos.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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