ABC tries to bring its longtime 'dot' logo into prominence with a new campaign

Article Abstract:

The ABC TV network has begun a vigorous promotion campaign to get viewers to use its Web site. The campaign is centered around the network's 'dot' logo. The marketing promotion uses a technology developed by DoDots Inc. that allows the user to download ABC Dots Internet content packages.

Promotion, Television broadcasting, Web sites (World Wide Web), Web sites, American Broadcasting Companies Inc. ABC Broadcast Group, DoDots Inc.

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A research firm devises an index intended to help companies better measure their online visibility

Article Abstract:

Word of Net has introduced its visibility index, which highlights an advertisers exposure on the Internet via search engines, listings, links, keywords and category listings. The "points of presence" allows a company to measure where its online marketing campaign is effective. About $6 billion is spent in online advertising. Word of Net feels their index finally makes the industry accountable. Advertisers are also able to monitor the success of the competition.

Research Services, Research, Management, Reports, Internet/Web advertising, Internet advertising, Sanders, Eric, Word of Net

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Wal-Mart's New Realm: Reality TV

Article Abstract:

Wal-Mart will sponsor a new ABC reality television show, "The Scholar", both by placing commercials during the program and also by having its identity woven into plotlines.

Contracts & orders received, Services introduction, New Products/Services, All Other Specialty Food Stores, Variety stores, Discount Stores, Contracts & orders let, Wal-Mart Stores Inc., Contract agreement, Company service introduction, Service introduction, Company marketing practices, ABC Inc. (Burbank, California), Product placement, Reality television programs, The Scholar (Television program)

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