CBS profits from Super Bowl hype

Article Abstract:

CBS is out to make a bigger marketing bonanza out of is coverage outside the Super Bowl XXXV on Jan 28, 2000. It has alerady sold eight of nine title sponsorships for pregame, halftime and postgame shows, mostly to traditional marketers such as Subway and Frito-Lay. CBS Sports chief Neal Pilson says that packages start in six figures early and rise to more than $1 million near kickoff. CBS is, therefore, averaging $2.2 million to $2.4 million for 30 seconds in the game.

Marketing procedures, Cable Networks, Cable TV Networks, CBS Broadcasting Inc.

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Vivendi-NBC deal to create new type of media mogul

Article Abstract:

Bob Wright, CEO of NBC and vice chairman of General Electric (GE), who has won the bidding for Vivendi Universal Entertainment (VUE), is about to create the world's sixth-largest media company valued at $42 billion. GE would announce a final agreement for the $14 billion merger of NBC with VUE to create NBC Universal, a deal that would give NBC 80% of the combined company at a relatively cheap price of $3.8 billion in cash and $1.6 billion in assumed debt.

ELECTRONIC & OTHER ELECTRIC EQUIPMENT, Acquisitions & mergers, Radio and Television Broadcasting, Radio & TV Broadcasting, Electrical equipment and supplies industry, Electric equipment industry, Mergers, acquisitions and divestments, Company acquisition/merger, Broadcasting industry, General Electric Co., GE, National Broadcasting Company Inc., Vivendi Universal Entertainment

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