Actors take P&G product boycott to Web, e-mail

Article Abstract:

The motion picture industry, represented by the Screen Actors Guild and the American Federation of Television and Radio Artists, has resumed its strike against the advertising industry. The strike evolved from a fight over pay on the old medium of TV to the new medium of the Web. The motion picture industry demands for actors to have similar compensation on the Web and on network TV. The unions have teamed with the AFL-CIO to try to turn up the heat in an effort to settle the six-month-old strike.

Labor force information, Motion Picture and Video Industries, Motion Pictures

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Xbox marks the spot for launch of Microsoft's game

Article Abstract:

Microsoft is forming an alliance with Taco Bell to promote the launching of its Xbox video-game system. The Taco Bell deal calls for the leading Mexican-style fastfood chain to promote Xbox to 35 million weekly customers at 6,800 restaurants in the USA and Canada. The alliance marks one of the first salvos in a looming video-game war among Microsoft, Sony and Nintendo in fall 2001. Microsoft promises to spend $500 million over 18 months to market Xbox around the world.

Game, Toy, and Children's Vehicle Manufacturing, Strategic alliances, Home Video Games, Video games

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Microsoft tops list of worst PR for 1999

Article Abstract:

Microsoft Corp ranked No. 1 on the list of companies with the worst PR for 1999, according to a survey by PRWeek. Adam Leyland, editor of the New York-based magazine, said that the software company appeared `arrogant' in its public relations. On the other hand, Cisco Systems, the company with the best PR for 1999, managed to place itself at th heart of the Internet by using smart public relations and advertising.

Software Publishers, Public affairs, Computer Software

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