Baby Bells backed by Senate panel

Article Abstract:

The Committee on Energy and Commerce has voted to allow the seven regional Bell operating companies to manufacture and market telephones and other communications equipment. Analysts believe the decision could transform the current $120 billion market. The seven companies have combined revenues totalling more than $80 billion. The decision continues the recent trend of Congress to rest control of the deregulation of AT&T from Judge Harold H. Greene, who oversaw the original breakup in 1982 along with the creation of the Baby Bells. The proposed legislation also includes the controversial clause that demands 60 percent of the manufactured equipment be made in the US in the first year of the new law. Subsequent domestic content percentages would be set by the Federal Communications Commission.

Telephone and telegraph apparatus, Legislative bodies, Planning, Laws, regulations and rules, Telecommunications industry, Telecommunications equipment industry, Telecommunications equipment, Manufacturing, Regional Bell Operating Companies, United States. Congress. House. Committee on Energy and Commerce, Communications Equipment, Legal Issues, Government Regulation, Telephones, Bell Regional Holding Companies

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Big 3 of long distance slug it out

Article Abstract:

Advertising by the three big long-distance telephone companies increases and competition for market share becomes fierce. Estimates by research firm Leading National Advertisers shows that AT and T increased its advertising budget in the first six months of 1990 to $148.1 million, up from $105.6 million for the same period in 1989. MCI raised its advertising budget in the same period by 23.4 percent up to $25.4 million and US Sprint raised its advertising budget by 46.6 percent to $27.5 million. The telephone companies do not disclose their advertising budgets for competitive reasons. Advertising during the fall of 1990 is expected to be intense as all three carriers compete for residential consumers and small businesses.

T, Long distance telephone services, Advertising, Sprint Corp., Long-distance telephone service, American Telephone and Telegraph Co., MCI Communications Corp., MCIC, Competition, Marketing Strategy, Advertising (Industry)

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