Can the Old Santa-on-a-Crutch Ploy Bolster Sales?

Article Abstract:

NYC advertising agency Cliff Freeman & Partners has created a different approach to using Santa Claus to help Value City Department Stores with its Christmas holiday marketing campaign. Santa Claus walks around on crutches and tell customers that he has coupons for them because he was injured in chim ney practice and cannot deliver presents. The $10 coupon is good on a purchase of $50 plus and is offered to attract customers away from major discount retailers.

Retail Trade, Retail industry, Christmas business, Santa Claus (Fictional character), Value City Department Stores Inc.

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A Disappointing Fall for Some Big Names in Clothing

Article Abstract:

New clothing lines by well-known American fashion designers like Calvin Klein, Ralph Lauren, Tommy Hilfiger and Liz Claiborne, went into department stores last spring. While these new lines met or exceeded projected sales when first introduced, by the fall almost all of them were under performing.

Market information - general, Product information, APPAREL AND OTHER TEXTILE PRODUCTS, Clothing industry, Fashion designers, Product marketing strategy, Company business forecast/projection, Company forecasts, Textile and clothing industry software, Inventory data

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No Longer the Belles of the Mall, Department Stores Try Makeovers

Article Abstract:

Department stores have been enduring declining sales for years, but industry consolidation and new marketing efforts may reverse the trend.

Acquisitions & mergers, Industry Overview, Economic aspects, Mergers, acquisitions and divestments, Company acquisition/merger, May Department Stores Co., Saks Inc., FD, SKS, Macy's Inc., Industry forecasts

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