An agency creates an offshoot to build stronger links between advertisers and customers
Article Abstract:
Kirshenbaum Bond and Partners have formed Dotglu from its KBP Direct and KBP Interactive units. Tina Coheo, formerly with FCB Direct will head the new 'relationship management' unit, made up of a staff of 40. Estimated billings are $20 mil.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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Comings and goings on Madison Avenue include a realignment affecting Air France's account
Article Abstract:
Jordan McGrath Case & Partners relinquished the $10 million Air France account to newly renamed Euro RSCG Tatham, now Euro RSCG McConnaughy Tatham. Messner Vetere Berger McNamee Schmetterer/Euro RSCG will have to bid to keep the estimated $30 million Nasdaq stock market account which it has handled since 1989. Six other agencies will also take part in the review for the Nasdaq. Jiffy Lube International selected McCarthy Mambro Bertino in Boston to handle its $20 million American ad account. Ann Wool will leave Edelman Public Relations Worldwide to join Ketchum Sports Network as senior vice president and director.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
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