Computerland's survival strategy

Article Abstract:

Computerland Corp Chmn William Tauscher battles to keep his company organized and alive in a brutally competitive market. Competition generated by clone makers and mail-order companies on the one hand and low-margin computer superstores on the other will probably force another industry consolidation, possibly in 1992. Computerland has shifted the focus of its business away from the middle market, concentrating on corporate customers in big-city areas and on small orders in smaller cities. Computerland acquired Nynex's 79-store chain in Jun 1991 together with a service and support center, and by Sep 1991, the Nynex chain was altogether integrated into Computerland's operations. Computerland now uses the 'just-in-time' method for delivery of systems, operating out of new 250,000-square-foot warehouses. And Computerland is trying out a 'superstore' in Atlanta, GA.

Computer and software stores, Wholesale trade, Computer stores, Distribution channels, CLD, Outlook, Company Profile, Marketing Strategy, Retail/Reseller Channel, Wholesale Dealer/Distributor, ComputerLand Corp.

---

I.B.M.'s report card from new chief

Article Abstract:

Louis V. Gerstner, Jr, IBM's new chairman and CEO, met with 2,300 shareholders and sought to allay their fears about IBM's future. Most of the shareholders are retirees now living in Florida. Gerstner, in a speech that is reminiscent of a politician's, stressed that there are no quick fixes for IBM's troubles. He explained that the root cause of the problem was the company's inability to adjust to the swift changes that were taking place in the computer hardware business. The changes took their toll on IBM's traditional mainstay, mainframe computers. Gerstner cited four objectives for 1993: downsizing the corporation into a more efficient operation, defining a strategy that will determine IBM's focus, increasing decentralization of decision-making and increasing attention to its customer base.

Electronic computers, Prepackaged software, International Business Machines Corp., Chief executive officers, Gerstner, Louis V., Jr., Speeches, lectures and essays, Management Style, Stockholder

---

Similar abstracts:

• Abstracts: 2 expected to leave I.B.M. board. From Gates, a cheer for I.B.M. Ex-I.B.M. head gives $25 million to Brown University endowment
• Abstracts: Mobile computing is all American. I.B.M. cites brisk sales for new PC software
• Abstracts: New rival in hand-held PC's emerges. New I.B.M. price cuts expected; move Monday said to involve desktops
• Abstracts: Earnings plunge at I.B.M.; quarterly sales fall across almost all of hardware line. New Xerox software set for offices: fax machines to store data from computers
• Abstracts: Choosing right monitor may save your health. Mess-free aquarium

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.