TV advertising drives fight over size of Spanish audience

Article Abstract:

ABC, NBC, CBS, and Univision are in a dispute with Nielsen Media Research over the undercounting of Spanish speaking television television viewers. A more accurate count would dilute the big 3 networks ratings, lowering their ad rates. Univision's rates would increase, so it is arguing for a more accurate count.

Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Demographics, Statistical Data Included, Research, Evaluation, Prices and rates, Measurement, Marketing research firms, Hispanic American consumers, Nielsen Media Research Inc., NMR

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UPN weighs ad logos in prime time; sponsors could buy tiny onscreen symbols

Article Abstract:

The UPN television network may let marketers pay to superimpose tiny translucent versions of their corporate logos or brand names, known as ad bugs, in the corner of the screen during TV shows. Some corporate identity consultants liken the potential ad bugs to visual debris, utterly crass and inappropriate, a desperate ploy that will only anger consumers. Other analysts think that consumers would resist at first but would eventually accept ad bugs.

Advertising, Advertising Activity, Usage, Innovations, Marketing, United Paramount Network, Logos (Graphic design), Logos (Graphics)

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Consumers indicate they want companies to respond to attacks in an optimistic manner

Article Abstract:

Several market research firms have been polling Americans since the September 11th events in New York City and Washington D.C. to gauge consumers' feelings about returning to regular television programming and the airing of commercials. Results show that most people will welcome regular programming, with news updates and comedies leading the choices; and people also expect commercial advertising to return, as long as ads are sensitive to our changed sensibilities. One survey also showed that East Coast viewers want action-adventure shows less than viewers in other parts of the country.

Diversified Companies, Company Planning/Goals, Media Planning/Goals, Agency Planning/Goals, Consumer Attitudes, Psychological aspects, Analysis, Planning, Influence, Surveys, Beliefs, opinions and attitudes, Marketing research, Market research, Television viewers, Consumers, Terrorism, Attitudes, World Trade Center and Pentagon Attacks, 2001

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