MasterCard is shifting its efforts to market Hispanics to a new level and another language

Article Abstract:

MasterCard International is targeting the Hispanic American wallet, tagged at about $440 billion of disposable income with Spanish language advertising. McCann Erickson Worldwide Advertising adapted its "Priceless" campaign to make the consumer feel like a participant, not an outsider. The ads are running on Univision and Telemundo through October.

Campaigns, Nonbank Credit Card Firms, Credit Card Issuing, Personal credit institutions, Marketing, Contracts, Nonbank credit card services, MasterCard International Inc., Credit and debit card industry, Credit card industry, Spanish language in the United States, Spanish language, Hispanic American consumers, McCann-Erickson Worldwide Advertising

---

Pilot Pen tries out a campaign that doesn't star its president

Article Abstract:

Pilot Pens, the No. 3 pen company in the U.S,. has started two new television ads in time for the back-to-school market, a time when pen companies sell about 35% of the year's total. Kaplan Thaler Group, Pilot's new agency in New York, created the ads called, 'Pen Envy' and 'Baby.' The ads feature two popular gel pens by Pilot, the G-2 and Dr. Grip. The idea for 'Pen Envy' came from the offices of the agency where those who had the Pilot pens on their desks were envied by those who didn't.

Television, Advertising Activity, Account Activity, Demographics, Campaign Themes, Pen and Mechanical Pencil Manufacturing, Pens and mechanical pencils, Pens NEC, Graphic arts industry, Pens, Kaplan Thaler Group, Pilot Corporation of America

---

Similar abstracts:

• Abstracts: When imitiation is a sincere form of wanting to make an impact - and not plagiarism. Halfway through 2001, there are few signs that the media economy has hit bottom
• Abstracts: Advertising: some experts of spin offer advice to Microsoft on how to reach consumers' hearts and minds. Microsoft tries another court: public opinion; spends milions on ads and lobbying efforts
• Abstracts: Rapid growth makes Cisco a new leader; dominance on Internet aids company's rise. Cisco, powerhouse of the Internet, retreats, citing a frail economy
• Abstracts: U.S. argues against delay that Microsoft is seeking; sees no need to await Supreme Court ruling. Government opposes Microsoft's request for a stay
• Abstracts: Microsoft sees software 'agent' as way to avoid distractions. Disputed software to be used for online film distribution

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.