Consumers support formerly taboo TV ads

Article Abstract:

The public as well as some broadcast networks are more accepting of once rejected advertisements from marketers of products that include condoms, spirits and drugs, according to a Kaiser Foundation survey released on Jun 19, 2001. The 1,140 respondents over age 18 polled by Kaiser showed that majorities favoring television advertisements for most of the most- restricted product categories. These include personal products, such as tampons, 80%; prescription drugs, 77%; condoms, 71%; beer, 64%; hard liquor, 51%; and cigarettes, 38%.

Market information - general, Forecasts, trends, outlooks, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Consumer Attitudes, Television advertising

---

Procter & Gamble, Coca-Cola to blend juice, snack brands

Article Abstract:

Coca-Cola and Procter & Gamble (P&G) have combined their fruit juices and snacks businesses into a new jointly-owned company that will have $4 billion in annual sales. Coke plans to tap into P&G's R&D to expand Fruitopia and Minute Maid while P&G aims to leverage Coke's distribution network to grow its Sunny Delight and Pringles business. The deal is part of Coke's strategy to reorganize its business on four key categories, namely, carbonated drinks, coffees and teas, health drinks and sports drinks.

Joint ventures, Fruit and Vegetable Canning, Chilled Citrus Juices, Coca-Cola Co. (Atlanta, Georgia), Procter & Gamble Co., Refrigerated foods, Citrus juices

---

Similar abstracts:

• Abstracts: Compaq warns of loss for third quarter. Sales predictions sock PC stocks. Market smiles on H-P's first quarter
• Abstracts: Gateway reports loss of $520 million in third quarter. I.B.M. plans to expand an alliance in Germany
• Abstracts: 'Ted' tells a tale of success for Monster.com ad campaign. Competitive companies put a premium on juice customers
• Abstracts: Congress expected to delay policy to aid small airlines. Airlines: faster spending could ease flight delays
• Abstracts: Liberty gets stake in game shows. Dutch firm VNU to buy ACNielsen in $2.3B deal

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.