Despite up-and-down ratings, marketers still flock to the Academy Awards broadcast

Article Abstract:

ABC's broadcast of the 72nd Academy Awards show will have TV commercials for Pepsico, Eastman Kodak and other major companies. The Oscar ceremony is the second largest day of the year for advertising after the Superbowl broadcast.

Photographic equipment and supplies, Photographic and Photocopying Equipment Manufacturing, Television Broadcasting, Television broadcasting stations, TV Networks, Photographic Equip & Supplies, Television broadcasting industry, Contracts, 2000 AD, American Broadcasting Companies Inc., Television networks, Photographic industry, Eastman Kodak Co., PepsiCo Inc., PEP, Academy Awards (Motion pictures), EK, SAP

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Humor is at center of Microsoft's new campaign

Article Abstract:

Microsoft's new advertising campaign for its Office XP software suite takes a jab at one of its own software help features "Clippy." The ad claims that this new software will be easy to use so there will be no need to have the annoying "paper clip" character for help.

Company Planning/Goals, Analysis, Microsoft Corp., MSFT, Humor in advertising, Humorous advertising, Microsoft Office XP (Business application suite)

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The industry sees changes in big accounts, but also layoffs and profit warnings

Article Abstract:

The combined effects of the slowing US economy and the Sep. 11, 2001 terrorist attacks on the World Trade Center and Pentagon are having an influence on the advertising business. Already in a slowdown before the attacks, many agencies and marketers are now predicting possible layoffs and profit warnings. Large advertisers, like the Coca-Cola Co. and Burger King Corp., are realigning creative ad-account rosters worth approximately $575 million to favor huge multi-national agencies like Interpublic Group of Companies and WPP Group.

Advertising agencies, Eating places, Food Services and Drinking Places, Personnel administration, Advertising Activity, Account Activity, Media Business, Forecasts and trends, Coca-Cola Co. (Atlanta, Georgia), Restaurant industry, Influence, United States economic conditions, Burger King Corp., Restaurants, KO, World Trade Center and Pentagon Attacks, 2001

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