Do Popeye and Bluto love juice - or each other?
Article Abstract:
Minute Maid's latest commercial has become controversial over insinuations that cartoon characters Popeye and Bluto are a gay couple. The TV spot shows the two cartoon sailors, eternal rivals for the affection of Olive Oyl, bonding on a seesaw and at the beach. They even ride off together on a bicycle built for two. The ad has built rapport with the gay and lesbian community, according to Cathy Renna of the Gay & Lesbian Alliance Against Defamation. However, the conservative Culture and Family Institute, says Coca-Cola is using cartoons to spread gay themes to children.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2001
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Adidas reruns old formula with Kobe
Article Abstract:
Adidas USA Inc has hired Los Angeles Lakers guard Kobe Bryant to star in a $15-million to $20-million advertising campaign that supports the launch of the signature Kobe basketball shoes. The ads will show the basketball player's reclusive lifestyle, which the shoe company hopes would fuel the interest and fascination of viewers. The campaign, conceptualized by ad agency, Red Button, is based on the Air Jordan formula.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
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Duck ads have new customers flocking to AFLAC
Article Abstract:
AFLAC Inc's TV ads that feature a talking duck has been very successful in boosting sales numbers for the Columbus, OH-based health insurance company. The ad campaign was created by New York, NY-based Kaplan Thaler Group. According to a survey by Ad Track, 34% of the respondents liked the AFAC commercials and only 13% dislike them. The ads has even boosted the company's recruitment of sales people by 20%.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
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Comment about this article or add new information about this topic:
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