Dot-coms look for starring roles in product placement
Article Abstract:
Dot-com firms are stepping up their marketing efforts by working or negotiating with product placement shops to promote their businesses through television programs and movies. However, product placement of dot- coms in feature films or television shows is more difficult since their product is harder to place than traditional consumer products. Among the dot-coms that have been able to advertise in movies are America Online, drDrew.com and 1-800-Flowers.com.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
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Young, rich and in your face: a star CEO is born
Article Abstract:
Internet job search firm Monster.com CEO Jeff Taylor is considered one of the most well-known celebrity CEOs. These CEOs are constantly involved in publicity stunts and marketing themselves and brands is a primary concern. Taylor has built Monster.com into the top job site on the Web, where over seven million job seekers are given access to 375,000 job offerings. Monster.com is a unit of TMP Worldwide.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
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More dot-coms put marketing budget in online ads
Article Abstract:
An increasing number of online firms are shifting their marketing budgets from television and print media to online advertising. The main reasons for this trend are that Web ads are easier to track, more focused and less costly than most traditional forms of advertising. A report by Web ad tracker AdRelevance showed that the number of online advertisers was twice that of traditional marketers on the Web. Moreover, dot-com firms made up 68% of the Top 200 advertisers in Jun 2000, up 54% in Jul 1999.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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