Dressed for success: Pepsi One designer crafts product appeal

Article Abstract:

Pepsi-Cola's new diet cola Pepsi One is made to taste like sugared cola to appeal to its target market, the 20 yr-to-30 yr old males who are concerned with their expanding waistline. Pepsi One's can is predominantly silver in color to signify masculinity and heighten the new drink's appeal. Lisa Francella, director of Pepsi's design group, led a team of about half a dozen artists who spent 36,820 hours designing the Pepsi One can. The final choice of the can from almost a hundred designs was made by consumers who thought they looked good holding it.

Comment:

Its new diet cola Pepsi One is made to taste like sugared cola to appeal to its target market, 20 yr-to-30 yr old males

Soft Drink Manufacturing, Product specifications, Canned Diet Colas, Diet colas, Pepsi Co. Inc.

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P&G goal: conquer Net advertising within a year

Article Abstract:

Procter & Gamble has enjoined leading advertisers, Internet firms and representatives from major trade groups of the ad industry in its aim to cover a greater share in Internet advertising. Procter & Gamble, the manufacturer of Tide, Charmin and Bounty intends to form Net advertising standards such as more attractive advertising formats, privacy protections and a gauge to measure effectivity of advertisement. The company reported that it would provide 80% of its advertising budget with further development of Internet.

Comment:

Has enjoined top advertisers, Internet cos & representatives from major trade groups aim to cover a big share in online ads

Strategy & planning, Soap and Other Detergent Manufacturing, Soaps & Detergents, Procter & Gamble Co., Cleaning agents industry

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