For popular ads, agencies go to the dogs - or ducks

Article Abstract:

Commercials that use dogs are being rated most effective. The Pets.com Sock Puppet commercial and the Lycos ads have been rated most effective and most liked of the 31 campaigns tested by ad Track from Jan to Sep 2000. They tied as the most popular with consumers. The Sock PUppet campaign created by TBWA/Chiat/Day in San Francisco, CA, was the first to break out of the dot-com pack at a time when dot-coms spent like crazy and created some outrageous ads.

---

Girl power: advertisers shift focus to female athletes

Article Abstract:

Advertisers are shifting to women athletes to endorse their products. Tennis stars Venus and Serena Williams are on their way to becoming the new endorsement champions. Venus Williams is finalizing a five-year $40 million deal with Reebok. She is also doing a deal with Wilsons Leather. She and sister Serena is also talking to Avon about a megabucks endorsement. They also signed a three-year contract with Nortel Networks in Oct 2000.

---

Similar abstracts:

• Abstracts: Four airlines act to strengthen cockpit doors. Fliers find new site for cheap airfares. Improvements take wing at US airports
• Abstracts: Small beer brewers furiously rolled out barrels in '90s. Wal-Mart's influence grows. Retailer's power touches everything from prices to wages
• Abstracts: E-signing law seen as a boon to e-business. Doctors Use Nanotechnology to Improve Health Care. Criticism of Drug May Leave Pfizer Awash in Lawsuits
• Abstracts: Four Horsemen's reign may end. Net access firm PSINet teeters at failure's edge
• Abstracts: Online brokerages go from clicks to bricks. NDB lures investors with a little fowl play. Brokers rush to provide wireless investing

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.