Unilever and Procter & Gamble line up campaigns for new entries in laundry detergent

Article Abstract:

Unilever Group and Procter and Gamble are in a race to introduce Americans to their new laundry detergent tablet products. A successful ad campaign by Lowe Lintas and Partners Worldwide for Unilever Group has given the tablets a 20% share of the European market, a success Unilever hopes to repeat with the introduction of Wisk Dual Action Laundry Tablets in the US. Procter and Gamble is introducing its Tide Rapid Action Tablets with a new campaign designed by Saatchi and Saatchi.

United Kingdom, Campaigns, Soap, Cleaners, and Toilet Goods, Soap, Cleaning Compound, and Toilet Preparation Manufacturing, Soaps, Detergents & Toiletries, Procter & Gamble Co., Consumer goods industry, PG, Soap and cleaning agents industry, Cleaning agents industry, Unilever Group, Lowe Lintas and Partners Worldwide, Saatchi and Saatchi Company PLC

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Golfers begin a $5 million campaign to catch up to the boom in other professional sports for women

Article Abstract:

The Ladies Professional Golf Associaton has hired T.G. Madison to handle the first advertising campaign for women golfers. The L.P.G.A. is 51 years old and is the oldest women's professional sports association, yet is still not as highly known as basketball, tennis or soccer.

Company Planning/Goals, Women golfers, Ladies Professional Golf Association, T.G. Madison Inc.

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Is that Steve McQueen in the cornfield? Yes, brought back by Ford

Article Abstract:

A digitally engineered Steve McQueen will appear in a television commercial for the redesigned Ford Mustang. The commercial is the work of J. Walter Thompson Co.

Marketing procedures, Contracts & orders received, Agencies, Advertising Activity, Motor Vehicles and Equipment, Contracts & orders let, Marketing, Ford Motor Co., Transportation equipment industry, Contract agreement, Performances, Company marketing practices, JWT Worldwide, F, McQueen, Steve, Ford Mustang (Automobile), Automotive industry

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