Promoting the Madame Tussaud's in Times Square
Article Abstract:
The New York City office of the ad agency DDB Worldwide has developed an innovative print ad campaign to promote the opening of the Madame Tussaud's wax museum in Times Square. The print ads feature objects associated with certain celebrities and asks the viewer to guess the celebrities. The 'enticement' ad strategy is used to try to bring viewers to a particular place in New York City's overcrowded tourist-site market.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
United Airlines reviewing its two agencies to choose one for a global outlook
Article Abstract:
United Airlines has put its $100 mil worth of ad business up for review. Contenders are domestic ad provider Fallon Worldwide and internationl ad agency of record Young & Rubicam Advertising. Each will be bidding for taking on the additional duties of the loser's account.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Heinz is putting its money where the young mouths are to promote a line of frozen snacks
Article Abstract:
DDB Worldwide's San Francisco, CA office has designed a new TV ad campaign for H.J. Heinz's Heinz Frozen Food Company division's Hot Bites frozen snacks. The ads, designed to appeal to nine- to 14-year-olds, feature professional skateboarder Tony Hawk pushing the snacks to the 'eaters' rather than the traditional 'buyers.'
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: In a push for ratings, a TV sitcom about the 70's plans to rerun ads from the disco decade. Loews Cineplex plans interactive displays of commercial video clips in theater lobbies
- Abstracts: A study says many traditional marketers are quickly becoming devotees of cyberspace. Many big brand names steer clear of the 'Dr. Laura' show
- Abstracts: Hey, Walkman: time to face the music on a chip; new MP3 devices are challenging tape and CD players. The graphics card game
- Abstracts: Marketers use invisible words to help move their Web sites to the top of a search engine's list. In some states, speeders cool their heels in online classes
- Abstracts: Teetering Excite may topple on others. Many stand to lose of Net service provider goes down. Stock sales pump cash into Drugstore.com, WebHouse