In a break from its meat-and-potatoes past, ABC creates a unified front for sales and marketing

Article Abstract:

ABC Inc. plans to reorganize the ABC Television Network's sales activities through creation of a new unit, ABC Unlimited, that will pull together media buying by marketers everywhere throughout media outlets belonging to its parent company, Walt Disney Co. The new unit will be headed by Mike Shaw, who also succeeds Martin Goldsmith as president for sales and marketing at the ABC Television Network.

Planning, Officials and employees, Marketing, Appointments, resignations and dismissals, ABC Inc. (Burbank, California), Shaw, Mike, Goldsmith, Marvin, Nathanson, Laura, Bund, Bill, Longest, Dan, ABC Unlimited

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Once again, broadcasters scramble their ad schedules to accomodate breaking news

Article Abstract:

As American airstrikes began on Afghanistan on Oct. 7, 2001, media buying services, advertisers and television broadcasting companies had to juggle schedules and ads around breaking news coverage of the conflict. As America responds to the Sep. 11, 2001 terrorist attacks, advertisers and broadcasters realize that news-coverage disruption can happen at any time and that flexibility is their reality for the coming months.

Management, Calendar, Media coverage, Television broadcasting of news, Television news, Afghanistan Conflict, 2001-

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NBC, with conditions, to accept ads for liquor

Article Abstract:

General Electric's NBC is the first large broadcast network to accept liquor ads with a commercial from Guinness UDV to air on "Saturday Night Live". The stipulations include over-30-year-old actors in the ads and the liquor company must also run months of social-responsibility messages as well as running ads after 9 p.m. The liquor industry is delighted with NBC's decision.

Marketing procedures, Distilled and blended liquors, Liquor, Distilleries, Economic aspects, Political activity, Influence, Contracts, Advertising, Alcoholic beverage industry, National Broadcasting Company Inc., Consumer advocacy, Consumerism, World Trade Center and Pentagon Attacks, 2001, Guinness UDV

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