Energizer Bunny ads hop onto the Web, e-mail
Article Abstract:
Energizer Power Systems Div's popular Energizer Bunny goes to the Web and into e-mail messages in the company's new hybrid ad campaign that will be launched on Sep 23, 2000. The campaign was created by TBWA/Chiat/Day and backed with about $30 million for TV, print and online ads spending. The Web sites are parody promotions and the e-mail feature on these sites lets visitors send a friend the site address with a humurous note.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Domino's banishes 'Bad Andy' in favor of hard-sell campaign
Article Abstract:
Domino's Pizza is replacing its 'Bad Andy' ad campaign with a new one featuring the tag line 'Get the door. Its Domino's.' The pizza chain did away with the puppet after domestic same-store sales declined by 1.6% during 4th qtr 2000. The new spots are designed to 'get back to the basics' and 'make the phone ring' at Domino's. Patrick Doyle, interim VP for marketing at Domino's, said the new ads focus more on customers, compared with its predecessor, which concentrated more on the puppet.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Chips promise digital images at lower cost; could be used in array of hand-held devices. Not everyone in the valley loves Silicon-friendly government
- Abstracts: Citibank decides that tough financial times call for soft sell. Gap still dances through ads - for now
- Abstracts: A growing list of airlines resume image advertising in the aftermath of Sept. 11. On adding value at a trailblazing company
- Abstracts: Higher hide prices replenish U.S. cattle producers' wallets. Midwest fumes over shortage of ethanol-blend gas