A campaign for AIDS drug adds warning

Article Abstract:

After the Food and Drug Administration warned 8 anti-AIDS drug companies to label their drugs' limitations, Pfizer, with CA Advertising is responding by saying Viracept is not a cure for AIDS or a prevention of H.I.V. The FDA also took exception to ads featuring vigorous, glamorous portrayals of people with AIDS and HIV. The San Francisco health department found through a survey that gay men who had seen ads featuring vigorous people climbing mountains will take part in unsafe sex.

Laws, regulations and rules, Portrayals, AIDS patients, HIV patients, United States. Food and Drug Administration, False advertising, Warning labels, Agouron Pharmaceuticals Inc., CCA Advertising, AGPH, Viracept (Medication)

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In a soft economy, the National Football League changes direction and tries to woo casual fans

Article Abstract:

The National Football League has tapped Young & Rubicam Advertising for its $100 million TV campaign with the hope of transforming casual fans into zealous fans. The spots are being sold to networks for as much as 15% less than last year in a nod to the softer economy. Softer too is the message. The ads are less "Feel the power" and more emotional, humorous and nearly corny as are ads on www.nfl.com, touting league merchandise. The campaign is for fans of all ages, regions and demographics.

Advertising agencies, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Management, Marketing, Television advertising, Young & Rubicam Advertising, National Football League, Football fans, Raphael, Marianne

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Selling Prescription Drugs to the Consumer

Article Abstract:

Pharmaceutical advertising has been proven to be effective in terms of sales, but questions about the ethics involved are still being discussed.

United Kingdom, Product standards, safety, & recalls, Market share, Advertising, Pharmaceutical preparations, Public affairs, Advertising Activity, Ethics, Product defects and recalls, Ethical aspects, AstraZeneca PLC, AZN, Company market share, Vioxx (Medication), Nexium (Medication), Merck & Company Inc.

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