Internet advertisers face a new enemy: people who click on ads with no intention of buying
Article Abstract:
Internet advertisers pay for their space by the number of users who click on their advertisement; which has left them vulnerable to people who are artificially driving up click rates.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2004
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Web Marketers Fearful of Fraud In Pay-Per-Click
Article Abstract:
Internet advertisers often pay the hosting service by the number of user clicks recorded, which can be problematic when trouble-makers repetitively click on an ad.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2005
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Some Colleges Falling Short In Data Security
Article Abstract:
A rash of incidences in which computer hackers have broken into college and university computer networks has officials worried.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2005
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