Bell accelerates its high-speed strategy

Article Abstract:

Bell Canada is expected to launch a marketing campaign that is aimed at growing its 18,000 customer-base to over 80,000 by the end of 1999. The company is said to be close to finalizing a distribution deal with other Internet service providers for its Sympatico High Speed Edition service. Bell Canada's move, which has included lowering its rates from C$200 per month to about C$25, is considered to be necessary if it intends to catch up with its competitors.

Canada, Marketing procedures, Internet service providers, Bell Canada

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How do you like them Apples?

Article Abstract:

Apple Computer Inc has launched its new models of Imac computers. The new models, which have more powerful microprocessors and larger hard drives than the first crop, feature new colors - tangerine, strawberry, blueberry, grape and lime. The company said that the Imac's appeal to first-time computer buyers and non-Apple users, which account for 33% and 13% of its buyers, has boosted the sales of the innovative product.

United States, Electronic Computer Manufacturing, Analog & Hybrid Computers, Product introduction, Microcomputers, Apple Inc.

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