Interpublic's changing of the guard replaces a senior statesman of advertising with a veteran

Article Abstract:

McCann-Erickson World Group executive John J. Dooner Jr. has been named to succeed Philip H. Geier Jr. as chief executive of Interpublic Group of Companies, McCann-Erickson's parent. Under Mr. Dooner's leadership, McCann-Erickson World Group tripled in size, to over $20 billion in billings, and was named agency of the year for 1999 by Adweek and Advertising Age. Directed by Mr. Geier, Interpublic enlarged its operations from advertising to include communications, direct marketing, branding and Internet advertising.

Dooner, John J., Jr., Geier, Philip H., Jr., Heekin, James R., McCann-Erickson World Group

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Cliff Freeman's campaign for Church's uses the working class and humor to sell chicken

Article Abstract:

Cliff Freeman and Partners have come up with a humorous TV ad campaign designed to help consumers feel less guilty about buying take-out food to bring home for the family meal. The ads feature family memebers doing outrageous things in order to avoid having to eat the unappetizing family meal being served. Analysts say the approach may be risky, as the lower-middle class is not used to being depicted in ads in a graphic and unflattering manner. Notwithstanding such risks, the ads tested well with focus groups, and Church's hopes the ads will gain the company notice in the market, which tends to be dominated by KFC.

Eating places, Food Services and Drinking Places, Advertising, Restaurant industry, Restaurants, Advertising campaigns, Cliff Freeman and Partners, Church's Fried Chicken Inc., CHU

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Interpublic Group names coordinator of its increasingly diversifed units

Article Abstract:

Interpublic Group named Bruce S. Nelson as executive vice president and chief marketing officer. His mandate is to manage the interactive and direct marketing, public relations, media services, research, programming and consulting businesses of the company. Interpublic's earings are $5.1 bil on $47.1 bil in billings for FY 2000.

Agency Personnel, Statistical Data Included, Nelson, Bruce S.

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