Madison Avenue considers the benefits and drawbacks of media megadeals
Article Abstract:
The Tribune Co. is buying the Times Mirror Co. for $6.45 bil. The merger would bring together newspaper, TV, radio, and Web operations in 5 high-population states: Califronia, New York, Illinois and Florida. Advertisers will look favorably on the combined Tribune/Times Mirror operation's extensive reach to consumers in these markets.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
K2 Design branches out into the risky realm of wireless services with acqisition of SilverCube
Article Abstract:
Internet marketing services company, K2 Design Inc., is branching out into wireless services starting with the acquisition of SiverCube Inc.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Latest Omnicom acquisition shows continuing interest in shops with nontraditional specialties
Article Abstract:
Omnicom Group has purchased New York City-based Arnell Group ad agency and its sister agencies Cultura and PASS Marketing. Omnicom, one of the largest agency companies, has been interested in acquiring shops that specialize in areas other than that of traditional advertising. Arnell, PASS and Cultura offer services such as interactive campaigns, music videos, graphic design, promotion creation, entertainment marketing and target campaigns aimed at youth, gays, black and Latino consumers.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Opening doors at a hotel with a Palm in the hand; hotels embrace wireless services but worry about losing personal touches
- Abstracts: Microsoft's new operating system is the first part of expanded Internet services. Microsoft plans to try its hand at video games
- Abstracts: BellSouth, SBC clear Justice hurdle on wireless joint venture. BellSouth, SBC consider joining wireless forces