Take that! Campbell Soup responds to Progresso attack ads

Article Abstract:

Campbell Soup is running 3 ads created by BBDO New York to counterpunch 2 years worth of rival Progresso's campaign that has slurped Campbell market share in a case where the number 1 brand is making competitive claims against a number 2, sometimes thought of as bullying. Campbell is showing mock Progresso cans in their TV spots. Campbell likes the aggressive approach.

Campbell Soup Co., CPB, BBDO New York, Soup industry

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Large companies are choosing the agencies that will perform $750 million worth of work for them

Article Abstract:

General Mills is severings its ties with DDB Worldwide, which, with predeccesor Needham Harper Worldwide, had been with General for 4 decades. The giant food company is consolidating its agencies to focus on global market. AT&T Wireless is considering FCB Worldwide, Fallon Worlwide, Ogilvy & Mather Worldwide, TBWA/Chiat/Day for its $400 million account. Danone Group is also consolidating its $100 million cookie account.

France, Management, Advertising campaigns, General Mills Inc., GIS, AT&T Wireless Services Inc.

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In a muted environment, agencies try new approaches to drum up domestic tourism

Article Abstract:

Since the September 11th attacks, the $500 billion travel and tourism has felt as queasy as Americans thinking about travel. Weightman Group, Wolf Group, Turkel Schwartz & Partners and Eisner Communications are crafting campaigns to attract visitors to cities for dining, museums, shopping and taking in cultural sites. Naturally, some ads are offering patriotic messages, concentrating on local markets. Campaigns to attract nearby drivers offer the hope that the consumer will be uplifted, as well as have a good time.

Marketing procedures, Advertising agencies, Campaigns, HOTELS AND OTHER LODGING PLACES, Tourist Travel, Economic aspects, Travel industry, Tourism, World Trade Center and Pentagon Attacks, 2001

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