A campaign aims to show that Buffalo isn't just a snowy city

Article Abstract:

Buffalo, New York is launching a promotional campaign sponsored by the nonprofit Buffalo Niagara Enterprise and supported by nearly 70 participants from municipalities and private businesses to a Canadian power company. Buffalo-Niagara region has raised $27 million to extol the work force, beautiful summers and support services while reminding people and potential businesses that the winters are not all that bad.

Marketing, New York, Economic development, Public relations, Buffalo, New York, Buffalo Niagara Enterprise

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Headhunters seek the 30-45 age group with a new campaign

Article Abstract:

Executive search firm Spencer Stuart has launched a new Web site, and a new ad campaign called 'Next,' aimed at 'passive job seekers,' professionals in the 30-45 age group. The $12.5 million ad campaign was developed by the Chicago office of J. Walter Thompson, and features print ads with photos meant to recall the youthful experiences of today's young executives. In addition, the Talent Network career guidance service is available to those who register at www.spencerstuart.com.

Advertising agencies, Advertising, Management Consulting Services, Business & Mgmt Consulting, Recruiting, Executives, Executive search firms, Business consultants, Advertising campaigns, Management consultants, Consulting services, Executive recruiting, Spencer Stuart and Associates Inc., J. Walter Thompson (Chicago, Illinois)

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Nonprofit groups are trimming their sails to match the winds of public sentiment

Article Abstract:

Many nonprofit organizations are responding to the mood of the country after Sept. 11 with more reflective and patriotic ad campaigns. People for the Ethical Treatment of Animals, notorious for shocking and provocative ads now is presenting former Playboy bunny Kimberly Hefner, dressed in red, white and blue, albeit with cleavage in ads with the tag line, "I want YOU to go vegetarian". PETA is hoping humor and a positive point of view will be appealing. The American Cancer Society's campaign stresses survivorshp. And the Nature Conservancy is offering ads featuring family values.

United States, Religious, Grantmaking, Civic, Professional, and Similar Organizations, Nonprofit Institutions, Influence, People for the Ethical Treatment of Animals, Nonprofit organizations, Patriotism, Nature Conservancy, Planned Parenthood Federation of America, World Trade Center and Pentagon Attacks, 2001, American Cancer Society

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