Northwest raises bar on miles for mutual fund investments

Article Abstract:

Northwest Airlines, in cooperation with Warburg Pincus Funds, is offering 2.5 frequent-flier miles for every $10 invested in mutual funds, the most generous offer available in the market today. Frequent-flier miles in exchange for mutual fund investments has been in existence since 1991 but Northwest's latest offer is definitely better than American Airlines' one mile for every $10 and Delta Air Lines and Charles Schwab's one mile for every $30 in the balance. Northwest is also giving a bonus of 1,200 miles for a first-time investment of $5,000 and above.

Comment:

Is offering 2.5 frequent-flier miles for every $10 invested in mutual funds in cooperation with Warburg Pincus Funds

Marketing procedures, Scheduled Airlines, Scheduled Air Transportation, Strategic alliances, Airlines, Northwest Airlines Inc., Article

---

Why Welch did an about-face on GE's strategy

Article Abstract:

GE Chmn and CEO Jack Welch admitted that his No 1 or No 2 business strategy has been taken to nonsensical levels by an insidious bureaucracy. In 1995, Welch said a group of middle managers pointed out to him that the obsession to become the best or the second-best may be causing GE to lost opportunity or profit. He added that the revelation is a major factor in GE's double-digit growth rates in the latter half of the 1990s.

Electrical & Electronic Equip, Electrical Equipment, Appliance, and Component Manufacturing, Strategy & planning, GE Corp.

---

Similar abstracts:

• Abstracts: Citigroup exec cashed $157M in options. GE enters new era as a legend leaves. Offbeat majors help CEOs think outside the box
• Abstracts: Soapberry receiver takes bids on some assets. Alcan split to create new products giant. B.C. medical device firm files for bankruptcy
• Abstracts: Lernout is declared insolvent. Europe Goes On Offensive In the Case Of Microsoft. Europe Delays Vote to Unify Patent Rules
• Abstracts: Car rental industry girds for cutbacks. Border study calls for new crossing. Algoma resolves hedge fund fight
• Abstracts: Fidelity's charity fund wins IRS approval. WTO admits China,Taiwan as members. A star is reborn after shake-up

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.