Olympic sponsors run spending obstacle course

Article Abstract:

IBM's decision to dump its Olympic sponsorship has caused other sponsors to wonder how the move will affect them. According to IBM's Abby Kohnstamn, the firm moved not to renew because of the staggering costs of Olympic sponsorship. While worldwide Olympic sponsorship fees are around $40 million, IBM's costs reportedly exceeded $100 million. However, officials of the International Olympic Committee assured other sponsors that IBM's case is an isolated one and is not expected to affect any other Olympic sponsorship.

Comment:

Decision to dump its Olympic sponsorship has caused other sponsors to wonder how the move will affect them

Office & Computing Machines, Office equipment, International Business Machines Corp., Article

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Animal-rights group seeks changes by Burger King

Article Abstract:

The People for Ethical Treatment (PETA) Animals announced that it would impose a boycott against Burger King if the fastfood chain does not change the way it treats animals. PETA wants Burger King to require suppliers to enlarge chicken cages and stop removing beaks from laying hens. The animal rights group also wants suppliers to stop withholding food from hens to force them to lay more eggs. It also wants slaughterhouses to stun animals unconscious before their throats are cut.

Burger King Corp.

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Stewart uploads her casue to web site

Article Abstract:

The author examines efforts by Martha Stewart to defend her public image by posting her defense on her website. Topics include criminal and civil charges of securities fraud, public relations campaigns, and reestablishing the company's positive image.

Public Affairs, Public Relations Methods, Company Identity PR, Usage, Internet, Company Web site/Web page, Web sites (World Wide Web), Web sites, Corporate image, Public relations, Securities fraud, Insider trading in securities, Insider trading (Securities), Web site/Web page development, Stewart, Martha, Company public relations

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