Permutations Push Oreo Far Beyond Cookie Aisle
Article Abstract:
The Oreo cookie has several new friends on the supermarket shelf in the form of variations on the orginal Oreo . Known as the line extension approach to nre product development , Kraft has been creating new Oreo cookies, such as the Fudge Mint Covered Orea, the Oreo Double Stuf, M ini Oreo, Double Delight Oreo, Uh-Oh Oreo, Oreo Cookie Barz, Foorball Oreo, and Oreo Cookie and Cream Pie. The ultimate Oreo promotion involves a cookie that turns blue when dunked in milk and awards the user, or consumer, a $1 million dollar prize for having purchased the right package with the winning cookie.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2003
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Amid Talk of Deal With I.B.M., Lenovo of China Sheds Some Obscurity
Article Abstract:
Chinese computer manufacturer Lenovo is in talks to buy IBM's PC business, but it is virtually unknown outside China in spite of leading the non-Japanese Asian market.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2004
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Horse Trading for a Venture in China
Article Abstract:
Goldman Sachs agreed to lend money to a failed Chinese brokerage firm in exchange for permission to start a joint venture investment bank with the government of China.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2005
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