A drama about the ad world and the people who make it work

Article Abstract:

Rob Ackerman has authored a new play called 'Tabletop' which will be produced off-Broadway in New York City. The play concerns the world of people who specialize in the production of TV and print ads which showcase food and other consumer products. Mr. Ackerman has worked in this field for the past 14 years.

Public affairs, Media Business, Portrayals, Advertising services, Authorship, Tabletop (Play), Ackerman, Rob

---

Public service ads had a record year in 2000, and the ad council has high hopes about 2001

Article Abstract:

The Advertising Council received a record $1.55 billion worth of media time and space donated in 2000. Donated means free advertising for public service causes such as the National Crime Prevention Council. The ad council hopes 2001 will also be high in donations with regular ad spending having dropped off so drastically. Traditional media will, naturally, try to sell their time and space in order to improve their own bottom lines.

Television, New Electronic Marketing, Public Sector Advertising, Social Cause Advocacy, Radio, Finance, Forecasts and trends, Donations, Public service advertising, Advertising Council

---

An exhibit points out the importance of campaigns that are easy to read

Article Abstract:

Lighthouse International has assembled 300 print ads in an exhibition at its offices in NYC, some which are legible to the partially-sited and some that are completely unsuccessful. As the majority demographic of this country ages and begins losing visual keenness, Lighthouse Intl. is showing that some advertisers are not getting their message across. Some companies, like Unlimited Advantage and agency Thompson Connect were surprised by the trouble their ads created for the sight-impaired. For the many young and well-sighted art directors, the exhibition teaches the importance of readability.

Print Media, Magazine Advertising, Design/Copy, Blind People, Aged, Elderly, Usage, Marketing, Exhibitions, Type design, Blind, Baby boom generation, Reading and writing for the blind, Lighthouse International

Similar abstracts:

• Abstracts: High-speed Net service coming to a plug near you: Utilities tinker in broadband; could cost as little as $30 a month
• Abstracts: Fliers find a buyer's market in competitive flights to Europe. Northwest reverses, raises fares
• Abstracts: E.D.S. wins record $7 billion contract for Navy computer network. Xerox reports loss and plan to eliminate 4,000 jobs
• Abstracts: With new Office suite for the Mac Microsoft does more than Windows. Microsoft's new data base program
• Abstracts: Look out Madison Avenue, here come the search consultants; and they're growing in importance. Madison Avenue goes west, and it's chocolate perks, Frankie Avalon redux and casual dress

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.