Teenagers have largely escaped prescription medicine promotional campaigns, until now

Article Abstract:

Roche Laboratories and Galderma Laboratories have begun marketing campaigns aimed at teenage consumers. Roche plans TV ads that will expand the market for use of its Accutane acne medication. Galderma is using TV ads to promote its 800 number so that teenagers interested in its acne treatment will call for more information.

Marketing procedures, Pharmaceutical Preparation Manufacturing, Pharmaceutical preparations, Targets & Markets, Medical laboratories, Medical and Diagnostic Laboratories, Innovations, Pharmaceutical industry, Drugs, Health care industry, Biomedical laboratories, Target marketing, Teenage consumers, Roche Biomedical Laboratories Inc., Galderma Laboratories Inc.

---

Lincoln Mercury wants its exhibit to redefine luxury

Article Abstract:

Ford Motor Co.'s Lincoln Mercury division has signed a five-year contract with the United States Tennis Association and will be unveiling an interactive advertising exhibit at the U.S.T.A.'s upcoming U.S. Open tennis tournament. The exhibit will be laid out in a pavilion the size of four tennis courts and involve a marketing concept known as "experience marketing." The idea combines educating consumers as to the merits of new products - in this case Lincoln's line of luxury automobiles and sport utility vehicles - while entertaining potential buyers and providing them with a sensory experience at the same time. Lincoln Mercury's advertising campaign is being directed by Impiric, the Irvine, California unit of Young and Rubicam. The hope is to attract consumers between the ages of 30 and 50 years old, who also happen to be the target audience of the tennis association.

Motor vehicles and car bodies, Automobiles, Automobile Manufacturing, Campaign Launched, Automobile industry, Impiric, Luxury automobiles, Lincoln-Mercury Div.

---

The subject of divorce is becoming more common as another backdrop in campaigns

Article Abstract:

In a new ad campaign for John Hancock Financial Services, ad agency Hill, Holliday, Connors, Cosmopulos has used a divorced couple to try to market its insurance and investment services. Although divorce has been used in advertising before, this campaign is unique in that it spotlights the negative side of divorced life. Industry analysts are not yet convinced that using such a sensitive subject in ads will help sell products.

Life Insurance, Direct Life Insurance Carriers, Campaign Themes, Insurance industry, Life insurance industry, Portrayals, Divorce, Hill, Holliday, Connors, Cosmopulos Inc., John Hancock Financial Services Inc.

Similar abstracts:

• Abstracts: The 2002 Winter Olympics are spawning new campaigns and expanding some older ones. Best Western beefs up TV spending in what it sees as a key year
• Abstracts: PepsiCo calls on J. Walter Thompson to develop a $10 million campaign for its bottled water. A new campaign will try to differentiate Lipton's Iced Tea from its main competitors
• Abstracts: Martina Navratilova enters the national mainstream market in a campaign for Subaru. A rocket backfires on Madison Avenue with the Oldsmobile news
• Abstracts: An agency moves to consolidate its media services in a diversifying consumer market

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.