An agency moves to consolidate its media services in a diversifying consumer market
Article Abstract:
B Com3 Group is combining Starcom Worldwide and Mediavest Worldwide into Starcom Mediavest Group to handle $16.6 billion in multinational ad accounts. Bob Brennan, who will run the company with Jack Klues and Kevin Mallow speaks of the new media services environment as war, with the new Starcom as having the biggest arsenal.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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Publicis said to be ready to buy Saatchi in stock deal
Article Abstract:
Publicis S.A. has offered $1.5 bil in stock for Saatchi & Saatchi. Subject to big client approval, the deal would increase Publicis' U.S. presence. The announcement marks the continuation of 6 years of ad industry consolidation.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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