The Weather Channel's new campaign aims for viewers who aren't climate 'fanatics'
Article Abstract:
Trying for a more personal connection between all potential viewers and the Weather Channel, Red Tettemer agency has created new ads with a "Live by It" theme. Going for a warmer image, even bad weather gets a good name in television, Internet, print and outdoor ads. This campaign is costing over $20 million.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
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Products Slide Into More TV Shows, With Help From New Middlemen
Article Abstract:
More and more advertisers are moving from traditional advertising methods to product placements as the movie, music and television industries are becoming more receptive to their usage.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2004
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Rain or Shine, Win or Lose, This Ad Is Just for You
Article Abstract:
Comcast Corp. introduces technology that will target cable television advertising to specific viewers based on factors like geography and demography.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2004
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