Major developments affect the national accounts of J.C. Penney, H & R Block and Lucent

Article Abstract:

Temerlin McClain resigned from the J.C. Penney account. Temerlin worked on the St. John's Bay brand, business worth about $10 mil. H and R Block Inc. is considering 3 companies for its $100 mil account: DDB Chicago; Campbell Mithun Esty, Minneapolis; and Hill, Holliday, Connors, Cosmopulos in Boston. Lucent Technologies Inc. chose FCB Worldwide for its Enterprise Networks Group account, a $50 mil contract. The $5 mil Weave Innovations Inc. went to Hunt Adkins, Minneapolis, part of the Syndicate.

Computer Systems Design and Related Services, Contract Software & Services, Department Stores, Communications Equipment, Telecommunications Equipment, Communications Equipment Manufacturing, Accounting, auditing, & bookkeeping, Accounting & Auditing Services, Accounting, Tax Preparation, Bookkeeping, and Payroll Services, Computer integrated systems design, Computer services industry, Information technology services industry, Software support services, Telecommunications equipment industry, Telecommunications systems, Lucent Technologies Inc., LU, Accounting firms, Accounting services, H and R Block Inc., FCB Worldwide, Temerlin McClain, J.C. Penney Corporation Inc., JCP, Hunt Adkins, Weave Innovations Inc., HRB

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Marketers bet on the concept of good luck as a selling tool

Article Abstract:

Conde Naste Publications will launch Lucky magazine, for the young female shopper. In a campaign by McCann-Erickson, the character Mr. Lucky will tout At Home's Excite Web site. British American Tobacco's Brown & Williamson Tobacco has hired Bates USA to breathe new life into its Lucky Strike brand of cigarettes. General Mills is adding new marshmallow shapes to it's Lucky Charms Cereal.

Marketing procedures, Telegraph & other communications, Periodicals, Periodical Publishers, TOBACCO PRODUCTS, Tobacco Manufacturing, Campaign Themes, Publishing industry, Internet service providers, Periodical publishing, McCann-Erickson Inc., Tobacco industry, Conde Nast Publications Inc., Brown & Williamson Tobacco Corp., At Home Corp., Bates Worldwide, ATHM

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The always restless Burger King again has the urge to take a new approach in its marketing

Article Abstract:

The Burger King Corp. account up for review. The current shop, Lowe Lintas and Partners will participate with 3 other as yet unannounced names. BK outlets with comp results available showed a 0.4% drop over the last 12 months. The account is worth and estimated $400 million per year.

Eating places, Food Services and Drinking Places, Management, Restaurant industry, Burger King Corp., Restaurants, Lowe Lintas and Partners Worldwide, Durham, Mikel

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