The U.S. government loosens up in a campaign to promote the new dollar coin

Article Abstract:

To promote the new, golden Sacagawea dollar coin, the U.S. Mint is relying on a clever campaign produced by Dan Rosenthal Company. Print and TV ads feature a hip, wry George Washington engaged in contemporary activities. The campaign's tone is breezy, light-hearted and upbeat--unlike most federal government ad campaigns--and uses humor to reach its target audience of urban and suburban consumers from age 18 to 49.

Other General Government Support, Coinage & Currency, Management, Marketing, Money, Portrayals, Advertising campaigns, Sales promotions, Dollar (Coin), Dollar coins, Washington, George (American president), United States. Mint, Dan Rosenthal Co.

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Martina Navratilova enters the national mainstream market in a campaign for Subaru

Article Abstract:

Martina Navratilova has become the spokesperson for Subaru of America Inc. in the company's new TV and print ads. The campaign is designed to broaden the company's appeal to include gay and lesbian consumers. Subaru also has developed ads specifically targeted at gays and lesbians and these will feature not only Navratilova but RuPaul, Elton John and cyclist Missy Giove.

Motor vehicles and car bodies, Automobiles, Automobile Manufacturing, Campaigns, Spokesperson, Gays, Influence, Endorsements, Navratilova, Martina, Subaru of America Inc., Temerlin McClain, SBRU

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The new Land Rover campaign gets personal by highlighting small, everyday acts of courage

Article Abstract:

Land Rover North America is to release a new advertising campaign launched by GSD&M. Using the theme of "courage," the campaign focuses on advising people to find their own road.

Automobiles and other motor vehicles, Autos & Motor Vehicles Whsle, Automobile and Other Motor Vehicle Wholesalers, Product information, Wholesale industry, Wholesale trade, Land Rover North America Inc., Automotive wholesalers, G and S Associates Inc., Land Rover (Truck)

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