Top position is filled at Prime Computer

Article Abstract:

James F. McDonald is named president and CEO of Prime Computer Inc, following the company's acquisition by J.H. Whitney. McDonald, who is known for his experience in takeovers and divestments, will focus on breaking Prime's operations into 10 or 12 product lines to determine what needs to be sold off. He also plans to reduce costs by layoffs and a corporate restructuring. Prime's main business, which is selling minicomputers, faces problems because microcomputers and workstations are eroding the minicomputer market. Prime also faces the burden of a heavy debt loan from the Whitney acquisition and the damage the takeover caused on employee and customer relations. McDonald claims his strategy will be to concentrate and build on Prime's core businesses.

Marketing, Business planning, Minicomputers, Cost control, Minicomputer, Cost Reduction, Reorganization, Acquisition, New Appointment, McDonald, James F.

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Kaypro founder asks son back to be chief

Article Abstract:

David Kay will return to Kaypro Corp as president and CEO at the behest of his father and company founder, Andrew Kay. David Kay left the firm after disagreeing with his father over marketing strategy in Oct 1988, but now David will return with full power over strategy. Kaypro, once with sales of $120 million a year, has only $20 million in sales through the first three quarters of 1989. Kaypro must re-establish its name in the industry, but with over 200 firms fighting for a part of the IBM-compatible microcomputer market, analysts say gaining momentum will be difficult. David Kay says Kaypro will be more competitive, re-establishing ties with independent dealers.

Management, Chief executive officers, Microcomputer, Outlook, Company Profile, Marketing Strategy, Kaypro Corp., KPRO, Kay, David A., Kay, Andrew F.

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President is named at Prime Computer

Article Abstract:

Prime Computer Inc appoints John J. Shields, a former DEC senior VP, as the company's new president. Prime is recovering from a hostile takeover attempt by MAI Basic Four Inc, before being bought by J.H. Whitney & Co. Prime also has large debts from the $1.13 billion acquisition. Shields had plans to sail extensively after leaving DEC, but he changed his mind after talking with people at Prime and at Whitney. Prime has plans to focus on computer-aided design, minicomputers and services. Shields has had experience in those areas.

Investors, not elsewhere classified, Mergers, acquisitions and divestments, Employment, Executives, Financial Stability, MAI Basic Four Inc., J.H. Whitney and Co., MBF, Shields, John J.

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