Viewers find Gap ads toe-tapping good

Article Abstract:

The Gap, an apparel retail chain, is finding out that viewers appreciate its new ads for its khaki pants. The ads, which were released in April 1998, show young people dancing to music from different genres such as rock and swing. The ads, which carry endline including Khakis Rock or Khakis Swing, was shot against a white background to give emphasis to its models. According to Ad Track, an advertising poll by USA Today, the ads reach out to people of different ages and were effective in terms of categories such as likability.

Comment:

Apparel retail chain finds out that viewers appreciate its new ads for its khaki pants

Family Clothing Stores, Clothing stores, Gap Inc.

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Mountain Dew's hip ads refresh viewers

Article Abstract:

Pepsi Cola's Mountain Dew's recent series of ads, with the theme Do the Dew and created by BBDO New York, were very popular to the brand's core customers of teenagers and college students, according to Ad Tracks. The surveys showed that 22% of all consumers liked the ads and 31% of those from age 18 to 29 gave them high popularity marks. Mountain Dew, one of the fastest-growing soft drinks over the past few years with double-digit gains in sales volume, is now the fourth-best-selling soft drink in the US.

Comment:

Mountain Dew's recent ad series were very popular to the brand's core customers of teenagers & college students

Soft Drink Manufacturing, Bottled Nondiet Lemon-Lime Drinks, Canned Nondiet Lemon-Lime Drinks, Lemon-lime sodas, Pepsi-Cola

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Mercury's oddball ads backfire with viewers

Article Abstract:

Mercury's "Imagine Yourself in a Mercury" commercial spoofs of old movies were only liked by 9% of Ad Track consumer compared to 32% who disliked them. Created by Young & Rubicam's office in Detroit, MI, the ads is described by industry observers as creative breakthrough for the automotive industry. Mercury defended the commercial ads, saying based on its research 80% of consumers liked the "Imagine TV" ads compared to 12% who disliked them. Mercury conducted its research among more than 1,200 consumers.

Comment:

"Imagine Yourself in a Mercury" commercial ads are only liked by 9% of Ad Track consumer compared to 32% who disliked them

Motor Vehicles, Automobile and Light Duty Motor Vehicle Manufacturing, Mercury

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