With 2001 half over, experts' forecasts for spending become even gloomier than before

Article Abstract:

Zenith Media's worldwide forecast for ad spending for the second half of 2001 is revised downward by more than half. American ad spending growth is estimated at 2.5%, down from 6.5%. The estimate for increase in worldwide ad spending is seen at 3.7%, down from an earlier estimate of 7.1%. Experts see a more positive outlook for ad spending in the U.S. in 2002, estimating a possible increase of 5.1% when compared with 2001.

Economic aspects, Forecasts and trends

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A natural marketing alliance finally takes some tentative steps: gays and sports

Article Abstract:

Many sports franchises and consumer goods companies are starting to use openly-gay athletes to market their products to gay and straight consumers alike. Gay swimmer Bruce Hayes appears in ads for Adolph Coors Co. beer and Martina Navratilova appears in TV ads for Subaru. In the slowing economic times, advertisers are looking for the so-called 'pink' dollar from gay consumers and are looking to freshen their advertising to straight consumers by using new imagery that includes gay athletes.

Gays, Usage, Innovations, Athletes, Endorsement advertising

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Overtaken by events, Halloween campaigns this year are promising to be less ghoulish

Article Abstract:

Advertisers and the advertising agencies that represent them plan to tailor their Halloween advertising campaigns toward less ghoulish sentiments after the Sep. 11, 2001 terrorist attacks on the World Trade Center and Pentagon. Many agencies and marketers have redesigned their planned campaigns to promote the warm and familiar aspects of Halloween, rather than its darker, edgier side.

Account Activity, Planning, Marketing, Influence, Ethical aspects, Marketing industry, Halloween, World Trade Center and Pentagon Attacks, 2001

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