Idiosyncratic matching and choice: when less is more
Article Abstract:
The effect of people's idiosyncratic matching tendency and observational methods on their decisions related to choice of pay-TV packages is analyzed.
Publication Name: Organizational Behavior & Human Decision Processes
Subject: Psychology and mental health
ISSN: 0749-5978
Year: 2006
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Consideration of preference shifts due to relative attribute variability
Article Abstract:
The change in preferences related to people's decision making and the context effects influencing their decision making is analyzed.
Publication Name: Organizational Behavior & Human Decision Processes
Subject: Psychology and mental health
ISSN: 0749-5978
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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