Advertising for economic change

Article Abstract:

The usage of advertising by governments to alter consumer behavior is examined in detail. The potential for this type of advertising is assessed for a range of policy concerns.

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Comments on Robert East and Annik Hogg: Advertising for Economic Change

Article Abstract:

Issues related to the debate on government advertising to influence consumers, and its role in economic policy are examined in detail. The assumptions behind arguments for such advertising are assessed.

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Rejoinder to 'Comments on Robert East and Annik Hogg: Advertising for Economic Change'

Article Abstract:

The debate of the usage of advertising by governments to promote various aspects of economic policy is examined in detail. The potential of advertising is assessed, and responses are made to criticisms.

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